alexandra is an Australian jewellery brand offering refined, thoughtfully designed collections to retailers worldwide.

Intentional design

With years immersed in design, sourcing and production, Alexandra brings a deep understanding of craftsmanship to every collection. Stockists enjoy access to evolving, design-led pieces that balance quality, style and accessible price points—ensuring each collection feels both contemporary and timeless.

Alexandra Jewellery is built on fair trade principles and respectful partnerships. Our makers work in safe environments, receive fair compensation, and are valued for their skill and contribution. Integrity, inclusivity and sustainability guide every stage of our process.

While we do sell directly to the public, we focus on empowering our stockists, ensuring that marketing and public interest flows to our retailers. We will never place our jewellery on sale so that together, we can build long-term relationships rooted in mutual growth and shared success.

Quality first

We are committed to supporting our retailers with:

  • Regional exclusivity
  • Complimentary branded displays, story cards and pouches
  • Wholesale-only access and dedicated B2B support
  • High-quality jewellery at competitive prices
  • A full library of promotional and product imagery
  • Ongoing marketing that directs customer interest back to our stockists

Become a stockist

We welcome applications from retailers with an online or physical store located outside regions already serviced by an existing stockist. If you’d like to partner with us, please apply to become a stockist.

For in-store appointments, Alexandra regularly travels along the east coast of Australia—including Sydney, Byron Bay, Brisbane, the Gold Coast, and surrounding regions—and makes annual visits to stockists across Queensland, northern NSW, Victoria and beyond.

About Alexandra

Alexandra Andersen was born in Hong Kong — a city suspended between mountains and sea, where contrast, movement, and quiet beauty coexist.

From the beginning, her life has been shaped by the pull of elsewhere. Having lived across Europe, the United States, and Asia, Alexandra creates with the perspective of someone formed by many landscapes and cultures.

Guided by intuition and memory, her work explores the space where elegance meets emotion. The fluidity of water, the warmth of firelight, the grounding presence of earth, and the subtle pull of wind are translated into sculptural forms designed not just to be worn, but felt.

“Jewellery, for me, is a vessel for emotion — a way of carrying story, memory, and meaning close to the body.”

Now based on Quandamooka Country in Australia, Alexandra’s practice is rooted in reverence for place, craftsmanship, and story.

Her jewellery is more than adornment — it is a quiet form of storytelling. Each piece honours fine craftsmanship and the beauty of life’s ever-changing journey, created as a vessel for connection and a celebration of individuality.